LIVE Design Group is an architecture firm in Birmingham, Alabama. Their approach is unique, and it goes against the traditional design process. The problem was they didn’t have a clearly defined target audience. They lacked a message that connected with anyone. They were making decisions without knowing and defining the customer journey. And they didn’t have a digital presence that represented who they were and what it was like working with them.

• Brand Promises

• Slogan & Brand messaging

• Market differentiation

• Target audience persona

• Customer journey & customer acquisition strategy

• Pitch Deck

• Website strategy and design

• Brand story development

• Video & photography

The solution

Instead of taking the typical architecture firm approach of featuring building projects, we designed people-centric solutions instead of building-focussed. The website and messaging added thousands of dollars in revenue to the business.